4 Competitive Content Marketing Tactics You Need to Invest In:As you give time to your business marketing, where you keep your primary focus? If it isn’t on content marketing then it’s time to review your marketing strategy. According to research content is not the thing that marketing does, but the main and centralized thing around which complete marketing is done. In fact, a data showed that 87% of visionaries & 81% of leaders put content at their association’s marketing effort.
Here are some core content marketing strategies your brand requires to invest.
4 Competitive Content Marketing Tactics You Need to Invest In
- Your Website as an integral part of content marketing strategy: when the point is your business’ content, your site is the center. The general purpose is to inspire customers to visit your site, perceive how awesome your organization is, and buy your items or services.
Be that as it may, to be successful you have to set your site up accurately. While it doesn’t should be complex, it needs to be strategic. As you plan your site, consider your target audience. How can you display your brand appealing and great?
Basic setup of your website: make sure your website has all the details:
- Your Purpose
- How you’re different from your competitors
- Client testimonials
- Products & services your offer
- Contact information
- A blog
As you style your site, use consistent fonts, formatting & colors. Research shows colored visuals increase user willingness to review the content by 80%, so use high quality, crisp and brand related videos and images.
- Using Social Media in Content Marketing Approach:- As social marketing writing pointed established social media presence givens incredibility to your business in front of your customers. Other research back up this too:
As per Hubspot:
- 92% marketers say that social media is important for their business.
- 90% of all marketers indicated that their efforts have generated mare exposure.
- More than half marketers who’ve been using social media for at least two years.
- Using Email in Content marketing strategy:-Email marketing is an effective technique to include in successful marketing strategy.
- Statista reports there are 3.7 billion email users in 2017 & it’s targeted to increase to 4.3 billion by 2022.
- As per eMarketers, email had a median ROI of 122 percent. This is 4 times higher than social media, paid search marketing format & direct mail.
- Marketing Sherpa reports 86% of consumers would like to receive promotional mails from companies, they do marketing with at least monthly & 61% would like to receive weekly.
- Using Visuals in Your Content marketing plan:- While ‘using visuals’ isn’t a stand-alone content marketing tactic, It’s become relevant enough for a successful marketing campaign that I want to grow attention to it.
Compelling well-designed visuals into your strategy is great to content creation success. Let’s see what the research shows:
As per Jeff Bullas:
- Articles with visuals or images get 94% more views.
- Studies show that people recall 65% of the visual content that they see almost three days later, comparing to about 10% of written content after 3 days of its read.
- People follow instructions 323% better than written instruction.
- 37% more engagement you get on facebook if you use a visual.
- Twitter feeds with visuals are retweeted 1.5 times more than those without.
According to Hubspot:-
- Articles with image once every 75-100 words get double social shares than articles with fewer images.
- Researcher found that colored visuals get more engagement and increase people’s willingness to read a piece of content by 80%.
- Visual content is 40 times more likely to get shared on social media than other content.