5 Best CRM Software For Small Businesses:- CRM helps you in managing customer relationships, manage leads, increase sales and grow business. Customer relationship management (CRM) software plays a vital role in your business success. It’s important to make proper research and compare best CRM software before making decisions.
In this post, We show you expert suggestion of best CRM software for small businesses. We will compare CRM software in terms of pros & cons and their features to help choose the best platform.
What is CRM Software?
Customer Relationship Management Software is web tools that helps you in managing your customer data & provide streamlined customer services for your business. Most business require a contact manager to handle contact details of their clients & prospects. Prior most companies do this manually through spreadsheets or simple contact management tools.
However, these processes can’t work efficiently as the business grows & if you can’t fix the issue as soon as possible it may leads to significant loss in opportunities/sales.
CRM helps in fixing the issue by storing all aspects of customer relationship into database & make it accessible. It allows sales, marketing and support teams to have all the required data at fingertips whenever needed.
What to look in your CRM software?
Since there are numerous CRM software are available, it may be quite confusing for small businesses to choose which one is best for their needs.
Here are some basic tips on choosing best CRM software for your business:
- Ease of use:- A recent survey disclosed that 67% of businesses put ease of use as the essential feature of their CRM software. You & your team members use it every day for many hours. If CRM is not easily accessible then it can’t help you to achieve your business goals.
- Cloud & Mobile:- In 2008, Cloud based CRMs are less than 12% . Today approximate 87% of CRMs run on cloud based software. It is faster, secure and easy to integrate with other services.
Another study says that 65% of companies make use of mobile friendly CRMs that generate more sales.
- Make a Feature List:- You need to listed down features you need in your CRM software. CRM Software are not just an address book of clients contact detail. They are useful software because they integrate with marketing, lead generation and sales.
- Integrations:- Many modern CRM includes lots of features. However, still you should have to work with other apps too, like your WordPress site, email marketing software, lead generation , business email service, social networks and many more.
7 Best CRM Software For Small Businesses
Here are top CRM software in the market and how they stack up in this criterion:-
- HubSpot:- This is the best CRM for all businesses who are looking for cost effective solution. It provides free plans for their CRM, sales, service hubs and marketing. Free plan comes with unlimited users & contacts for forever.
However there are various features also available which is limited or not available with free plan. To get access of all the features you need to upgrade your plan with one of their paid plans under the growth suite.
- Constant Contact:- This is popular email marketing & CRM software. It enables you to easily save contacts, customer information, send emails, track customer activities from dashboard. It’s extremely easy to work with simple reports, detailed activity logs for each contact & drag and drop tools to send emails. You can schedule emails, build sales funnels, and have easy marketing automation.
Constant contact has a large marketplace of integration available for third party apps. Many popular services that you are using such as WPForms can be instantly connected to constant contact.
- PipeDrive:– It is a sales driven CRM software for business. It provides sales pipeline management with an intuitive user interface that offers quick access to all the information you require.
Designed for sales team, it consists of features like sales, reporting, activity log, advanced contact details, sales forecasting, customizable pipelines & email marketing.
- Fresh Sales:- This is a popular CRM Software suitable for all types businesses. It has features like sales oriented approach with tools to maximize conversion rate.
Fresh Sales offer one stop dashboard that provide instant access to reports, emails, phone calls, activities, users and contact management. It has intuitive web based UI and has powerful apps to help your team makes sales on the go.
- Drip (Ecommerce):- This is another popular ecommerce CRM software designed to maximize sales. Featuring an intuitive UO, its extremely powerful & easy to use. It has various incredible features like marketing automation, actionable reports, advanced contact management, one on one conversation, email campaign, ecommerce management & tracking and more.