8 Tips to Create Long-Form Content with WordPress:-Long form wordpress articles are a nice way to offer in-depth information to your readers into a topic generally. You only have a few seconds to get attention of users. Otherwise visitors will move to someone who can give them what they desire. If they’re interested in some topics, they want valuable, understandable and easy to found information.
Importance of Long-form Content:-
If we say about WordPress, long-form articles refer to those minimum 1000 words. Why should you invest so much time to create content this long.
Firstly this will increase time on website. The longer content, the user will spend actively on a page on your website. Search engines also favor long form articles. As per Backlinko, posts that rank on first page of SERP have a whopping 1890 words. So if you want higher ranking then longer content is best strategy.
Plus long-form content gets more shares. By improving the content length you can also give your social profiles a boost.
The primary reason of long-form content is SEO but there are other reasons too. For instance,- the overall user experience on your site. Easy to navigate longer length content makes it simple for visitors to quickly find the information they are looking for.
Here we have shared 8 tips you can use to get advantage and build impact for wordpress site with longer content.
8 Tips to Create Long-Form Content with WordPress
- Select the Right Topic:- you are writing content for visitors so make sure you are offering the topics they are interested in. see trends what they are searching for, or take a look at most common questions they asked. Valuable information give users a reason to stay on your site and see you as an known authority on the topic.
The best way to do this is to go to quora and check which questions are asked frequently in your niche. Then you can check social media analytics to do the same and see trending topics. Also you can make use of google trends and google news to see what users are searching for and reading the most.
- Aim for evergreen content:- of course, there are some topics that have expiry date or will be in demand for short span of time. These kind of content are mainly press release, events, general updates or anything else happening with the brand and so on. Also there are comments on blogs or current events that are relevant to trends will pass. Many brands work with trends and post about it but these are not long forms because these are not evergreen. You can select these topics to write but its best to aim for topics that stand out for the time.
- Use tools to proofread:- writing is not easy always, especially when its time to make edits and proofreading once done. There can be many grammatical mistakes, spelling mistakes and these are not good for maintaining reputations. Luckily there are tools that helps you get better at this area,
Grammarly is a tool you are familiar with and also it is one of the pivotal tools for any writer. You may rely on grammaly to intuitively check all spelling and grammer mistakes, punctuations, and style marks.
WordPress also has proofreading plugin, by scribit. You can set it up so this will highlights all your mistakes while you type and that mistakes displays in separate window.
- Make content shareable:- people love sharing interesting content. make content easily sharable to any platform to expand your reach and impact long-form articles and all things with wordpress.
- Format your content:- Readers want content that’s easy to understand where they can find the required information quickly. A easiest way to assist them is to format content to have clear headings, sub-headings, lists, and subtitles so that they can easily go through your long-form articles and find the information they are looking for.
- Adding Visuals is a must:- the best way to get information across readers is through visuals like charts, infographics or other images. Visuals are perfect for condensing information into simple format. And even when images are not required it’s a good idea to add them to break the lengthy text.
iList infographic maker is wordpress plugin that helps to create visualization of data and information that looks elegant and capture the attention of readers. You can easily create infographics, lists, charts and graphs and it makes a difference in your content marketing strategy.
- Get Promoting:- if your visitors are getting user engagement and they consider you to be reliable and knowledgeable source of information. You can start prompting services and products you want to offer. After you’ve given then information about a topic, you may like to offer services to help building solution to the question originally approached with.
- Create with SEO:- Of Course, in order to get attention of more visitors, you need to have higher search engine ranking and for that you need SEO optimized content. first you have to start with keyword research. But after settle with keywords don’t stuff your text. This often comes as awkward and unnatural.