Reasons You Need Explainer Videos On Your WordPress Site:– Explainer videos are the best tool for marketing by which user engagement can be enhanced and is also easy to re-purpose across a number of marketing channels. So in this article, we are going to explain some proven ways by which your business can get more benefit because of having a good explainer video.
- They are proven to increase conversion rates– Even if your website has the good amount of traffic, you also have to do for enhancing sales. Explainer video has the main benefit is that it provides all the required information, regarding your products, to your prospects and also highlights the main features that aids in enhancing conversion rates up to 80%. Suppose if any prospect is visiting your site for the first time then they will not waste their time in finding that what you are selling, why they need it etc. so in this situation, explainer video will work like an elevator pitch that will provide relevant information about your product to your prospect within less period of time.
- They improve your SEO ranking– Now a day, video content is displayed in the search result on Google. If you want to get a good ranking or position on the front page of Google search result then you should create an explainer video and upload it to your website with proper tags and titles so that prospects can gain proper knowledge about your products within less period of time. As we know that YouTube is the second largest search engine. So from it, it can be said that through video content, a good ranking can be achieved. Apart from this, explainer video aids in encouraging users engagement as well as keep visitors on your website for a long period of time.
- They are easy to share across multiple channels– One of the best parts of an explainer video is that it can be shared easily through all digital marketing channels and social media like facebook, twitter etc. From a survey, it is found that around 500 million people watch the video which is shared on facebook and on twitter, approx 82% of users watch videos content on Twitter. This explainer video can be placed anywhere like on the home page, landing page, email newsletters, blog posts or any social media networks. One important thing about this video is that generally, its size is small that means it is easier on mobile phone bandwidth too.
- They help build a brand identity– With the help of explainer video, a strong brand image can be created in just a few minutes. Apart from this, through this, you can establish your target clients, can also communicate your brand value and also build brand impression for a long period of time. If you are thinking that you should create a digital experience around your brand then in this scenario, use of explainer video will provide the right direction.