6 Localization Hacks to Increase Your WordPress Site Traffic:-Website localization is one of the most interactive and user friendly ways to attract new audience to your business. However so many sites are available in industry you can only stand out between so much of them.
Brands have footprints in 7 different markets offering through 7 different localization. Also from studies we find that 75% online users like to read & shop in their native language. This makes sense that localization is become necessary with the incoming competitions in the various online industries. This is where extra mile localization comes into play. However, they need extra commitment & care in implementation, which is why most businesses ignore them.
Benefits of Content Localization:-
- Expanded Online Visibility:- Localization denotes complete translation of your WordPress site’s content into other languages. It is logical that this move brings numerous benefits to your traffic & brand as a whole. One of the well known benefits of localization is increase in search engine ranking & overall visibility online.
- Wider Audience Reach:- people don’t necessarily speak English to use internet. Making sure that your content is available in all the global languages will ensure that you attract wide array of people to your website. Customers and visitors who would otherwise unlikely to give your site an extra view
- High ROI:- Site admins and business owners often see site optimization and localization as unnecessary expenses. Investing in the localization of your site does yield fruit over time. By making sure that more people engage with your customer, you will be likely to convert your visitors into buyers & influencers.
6 Localization Hacks to Increase Your WordPress Site Traffic:-
- Keyword Optimization Across All Languages:- SEO enables sites to rank low or high depending on optimization level of their content. As it is important to aside by SEO standards maintained by Google to ensure boost traffic for your site. The major concern of business owners is the fact that many international business customers don’t buy products that don’t suits with their lifestyle.
Platforms like SEMRUSH and Google Adwords have been building from ground up to fulfill SEO needs of individual website. These tools are a great gateway for site-wide localization, especially when it comes to increase your website traffic.
- Multimedia Content Localization:- People skim through content when they browse internet. However this is against of keeping them engaged on your site. In order to make some changes to it you should think about localization of multimedia content. Your images, videos and all the multimedia content all add to end-result, which is irregular-but-frequent visitor conversion. Incomplete or shoddy localization is sometime worse than no localization. Don’t try content translation through DIY ways and ensure that every chunk of information is localized as per its content type.
- Culture Specific Localization:- A common thought about localization is that it is the same thing as translation. However the two could not be more far apart. Translation denotes direct one for one translation into another language. The difference from localization is that this process is cultural & social factor behind this. For this it’s good to work with native speakers & writers with degrees in different languages.
- Rethink your UI & Navigation:- only because of translating content into languages like Greek, Japanese or Italian that doesn’t mean your work is completed. In fact, biggest hurdle in the site localization lies in technical optimization of the WordPress site itself. Encoding problems in text can occur anytime when numerous alphabets are present. Not only you have to modify your User Interface but also you need to change the backend coding of presented content to accommodate these changes. Unicode text types are perfect for localized website, especially those with dozen languages on offer. Using well coded WP theme that supports RTL & variety of text types is great to start.
- Make Conversion Easy & Accessible:- while conversion rate follow the beginning of traffic, their role can’t be stated in site’s visibility. Websites with ecommerce integration should make it priority to engage with the purchase button on their sites interface as much as possible.
Company websites should give priority to customer support and contact lines while blogs should do the same for the comment sections & social media tabs. Depending on the sites priorities role in online presentation of your business, you should make sure that it’s easy to engage & convert for who visit.
Optimize website for lead generation while keeping SEO and localization in mind.
- Feedback & Audience Communication:- Last and one of the best tool in content localization is audience itself. Always open to suggestion, criticism, feedback and casual banter with audience. Use each and every opportunity to strike conversations and talk about related industry topics as well as thoughts and opinions about your brand and website.
This is invaluable feedback and criticism source which you would be hard pressed to seek out a replacement for. International audience that visits your site will surely have tips & advice on improving localization of your website. To do so their input will become valued element in ongoing site optimization.
This is also done to ensure high traffic on your website but it doesn’t mean that you should hardly stick things with technical and professional. In order to make impressions on your followers engage in conversation similar as you would on social media or in popular forums.