What is Call to Action & How to Add Call to Action in WordPress:- Many sites are designer with a certain goal in mind. You may want people to subscribe your notification, signup for email, buy a product or take part in event. In this situation, you have to attract your visitors to take the plunge which means you need to add a call to action button on your WordPress site.
A call to action (CTA) is any segment of your site that asks people to do the specific tasks of call. It can simply be some prominent text or a dedicated button or signup form. Whichever the case is , CTA has to be well designed & placed carefully if it’s going to be effective to get the desired response.
Today in this article, We’ll explain what is CTAs and why they are so important. Then we explain how we can add it to wordpress site easily.
What is Call to Action & How to Add Call to Action in WordPress
What a Call to Action is (Why it matters):
Most sites feature some kind of call to action (CTA), letting visitors know exactly what action they need to perform next. Generally it includes a link that will start the process or perform action.
CTAs are important part of website and shouldn’t be forgetting. This is the main communication way that says what you want your visitors to do, so they need to be effective. Adding optimized CTAs to your website or blog can increase conversion and significantly boost revenue.
How to add call to action to WordPress:-
Building effective CTAs are not complicated. You just need to follow some suggestions like making CTAs prominent and adding them to multiple locations.
What may be tricky is figuring out exactly how to add call to action to WordPress:
- Create a CTA Button:- Probably this is the most common type of CTA for good reason. Adding CTA button to your website or blog is both effective and simple. Usually a button shows visitors where to click & why. A well-designed button will easily stand out among all other elements on your webpage.
There are various plugins available to add buttons to your site but we recommend to use MaxButtons.
This is available for free, easy to use that helps you to add CTA to your site in no time. After installation you find a new MaxButton tab to dashboard. Clicking add new lets you customize button in wide range of methods.
You can add link and text, personalize the front, create spacing, adjust colors and many more. Keep button text brief as possible & make sure it is linked to your contact form, product page or wherever else you want your visitors to redirect.
Once you’ve created the button, it gives a shortcode like [maxbutton id=”1”]. Then you can use this code to add button anywhere on your site.
- Use a dedicated Pop-up:- A CTA Popup is similar to button in that case it stands out from rest website and make a eye catchy impression. If it is correctly used, this can be effective for getting attention. Also you can design your popup to show exactly when & where you want, whether that’s when a visitor loads the page or is about to leave.
- Add a signup form to your website:- above mentioned both methods work great but if you want to get people to buy product or click through specific page. However what if you wish them to signup for membership or email list or anything else. In this scenario, a dedicate sign up form is best for you.