How to Use FOMO to Increase Conversions:- While you are learning about latest marketing trends, you may have heard of FOMO and social proof notifications. FOMO stands for Fear of Missing Out is a marketing techniques used to build anticipation and excitement for a product. It makes use of basic psychology principle to help customers to take buying decisions quickly.
In this post, we’ll show you how you can use FOMO properly on WordPress site to increase conversions & sales.
What is FOMO and how it helps with conversions?
FOMO is psychological term used to explain anxiety about missing out something exciting and trendy.
As a owner of website, you can take benefits from this human behavior in marketing strategy and improve conversions.
FOMO concept is not new, It’s actually been used by marketers before the invention of internet. However with online marketing, FOMO become easier to implement & much more effective as well.
Also you can use FOMO to build email list, run affiliated marketing campaigns, boost apps download and many more.
- Adding FOMO with Social Proof by using TrustPulse:-
- People feel comfortable with buying decision when they see others also have bought the same service or product and had good experience.
- That’s why business owners use social proof in their marketing smart. The optimal way to add social proof is using Trustpulse. It is the best WordPress popup plugins and social proof app in the market.
- Trustpulse enables you to display real-time activity notifications on your website like purchasing products, forms submitted etc.
- To start with, you need to install & activate TrustPulse plugin on your website. The plugin helps to connect WordPress site to TrustPulse app.
- After activation, tap on TrustPulse menu from WordPress admin and click “Get started for free” to continue.
- This will take you to TrustPulse site where you can create a free account. Free plan in fine for up to 500 sessions per month.
- Once you have signup, you’re ready to build your first campaign. Simply tap on “Create New Campaign” to start with first FOMO campaign.
- Next, you require entering title for your campaign, selecting website and choosing category type. After that, Click on “next step” to continue.
- Now you can select language and appearance options for your campaign. You can change position, image, badge, style and more. Once done, click on next step.
- Next, you have to select how you want to capture the activity. We recommend using AutoMagic, which allows you to choose from activity that matches different conditions. Also you can use Zapier to capture activities from 1000+ integrations.
- Once done, click on next step. Now setup display rules. You can show badges on all pages of your site. Also you can choose the delay between notifications, and enable mobile notification.
- Now click on next step to save and launch your TrustPulse campaign. Now visit your website to see FOMO campaign in action.
2. Adding FOMO Countdown timers with OptinMonster:-
All we have seen that marketers use ‘Urgency’ to get customer’s attention. Whether its your local grocery store or big brand website. Its one of the oldest marketing techniques, which works effectively online.
- Basically, you display users an offer with a sense of urgency, which triggers fear of missing out on a valuable deal & helps user to make purchasing decision.
- Urgency hacks can be used with only limited time offers, one-time discounts, seasonal sale campaign etc.
- The best way to add urgency timers in WordPress/WooCommerce using OptinMonsters. It’s the popular conversion optimization that helps businesses turn visitors into subscribers and customers.
- Initially, you need to signup for an OptinMonster account. It’s a paid tool and you need atleast “plus” plan to access floating bar campaign. Switch to WordPress site to install & activate OptinMonster plugin.
- The plugin is connector between WordPress site and OptinMonster application.
- After activation, click on OptinMonster menu in admin sidebar and enter API Key.
- Now click on create new campaign to continue.
- Initially need to select an optin type and choose theme.
- Select a name for your theme and website on which you run it. Now run OptinMonster builder interface.
- It’s a drag & drop tool where you can point simply and click to design your campaign. You’ll see live preview at the right side and bunch of customization options in left side.
- Click on countdown timer itself to set countdown style and end date. There are 2 types of timer you can use: Static & dynamic.
- The static timer will stay same for all users. while the dynamic timer changes based on user behavior.
- Click on save and publish. That will show status page you need to toggle the switch next to make the campaign live.
- Navigate back to WordPress site and click on “campaign” tab on OptinMonster page. You’ll see recent campaign listed there.
- By default, campaign is disabled, you just need to click on “Go live ” to enable it.