How to Setup WooCommerce Conversion Tracking? Do you want to setup conversion tracking in your WooCommerce store? Tracking conversions will help you understand what is most appealing on your WooCommerce store and what thing needs more attention.
Conversion tracking helps you to track best performing products while allowing to see what’s the barrier that distract customers from completing the purchase. Through this post we will show you how you can setup WooCommerce conversion tracking.
Setting Up WooCommerce Conversion Tracking:
One of the easiest ways to track WooCommerce conversion is using Google Analytics. It displays from where your visitors are coming and what should they do when visit your website. The challenge behind WooCommerce tracking is that it needs event tracking, custom coding etc. You can also use WordPress plugins to easily setup Conversion tracking with WooCommerce and without writing any code.
We recommend using MonsterInsights. It is appropriate Google Analytics plugin for WooCommerce. Install & activate MonsterInsights plugin and move on to setting up conversion tracking.
Step 1:- Turn on Ecommerce tracking in GA:
Initially you need to turn on enhanced ecommerce tracking in Google analytics account. Go to analytics dashboard and select your site. For this Navigate to Admin>> Ecommerce Setting.
After that you have to click on “Enable eCommerce” and “Enable Enhanced Ecommerce” options. Now Analytics will turn on eCommerce reporting feature for your account.
Step 2:- Install eCommerce Addon in MonsterInsights:
Monster Insights comes with eCommerce addon which helps in properly setting up WooCommerce tracking.
Firstly visit Insights>> Addons page to install & activate eCommerce addon. Next, head over to Insights>> Settings page and switch to eCommerce tab. Here you need to turn on “Use Enhanced Ecommerce” option.
Plugin will auto-detect eCommerce software. Currently, MonsterInsights supports WooCommerce, MemberPress, Easy Digital Downloads and LifterLMS.
That’s all , You have successfully setup conversion tracking on your WooCommerce store.
Viewing WooCommerce Conversions Reports:
Now, As you have setup WooCommerce conversion tracking on your store, you have to wait some time to collect analytics data.
After while, you will be able to check ecommerce reports in both MonsterInsights and Google analytics.
Ecommerce Reporting in MonsterInsights:
Login WordPress site and go to Insights>> Reports page and switch to eCommerce tab. On the top, You’ll get important conversions metrics including conversion rate, revenue, transaction and average order value.
Below that, a list of top products with quantity, total revenue and sale percentage will be shown. Next, see your top conversion sources & shopper behavior reports involving the number of times products were added & removed from cart.
Also you can dig down deeper with more advanced reports in your Google analytics accounts.
WooCommerce Tracking in Google Analytics:
Analytics will provide more depth reporting for WooCommerce store. Visit Google analytics dashboard and click on Conversions>> Ecommerce from left column.
The Overview report will provide important numbers such as revenue, transactions, conversions rate and average order value.
Then switch to different reports for more in-depth analysis.