How to Use Cookie Retargeting in WordPress to show Custom On-Site Messages:- Cookie Retargeting is the tool secretly used by many of the popular websites. It enables you to display custom on-site messages to users based on their previous behavior which helps you to improve sales.
Today, we’re going to help you in How you can use Cookie retargeting in WordPress to display custom on-site messages and increase conversions at bscriptsource.com.
What is Cookie Retargeting?
This is a marketing technique where sites use cookies to track user behavior and offer personalized experience.
There are two types of techniques for cookie retargeting:
- Off-site cookie retargeting. This technique is used to track user activities across the web.
Facebook Pixel & Google remarketing are two most used advertising programs that enables you to use their massive reaches and display targeted ads to users who visit your site.
- On -site cookie retargeting. This enables you to display targeted messages to users based on their interaction on your website.
What are Cookies?
Cookies are small text files containing data pieces. Websites used to set cookies in user’s browsers to save temporary information like- login status, session details, user preferences etc.
How to use On-Site cookies retargeting to boost conversion?
There are a lots of ways site owners can use on-site retargeting messages to boost conversions and improve sales.
For example– Ecommerce stores can display custom offers based on user interaction with other offers. This will allow you to create dynamic sales funnel that leads user to make purchases.
On-site retargeting is high effective because:
- While user engage with your website it shows personalized messages.
- This allows to create customized campaigns that goes better with each & every user until they convert.
- Saves money on paid advertisements by using existing website traffic to max.
Let’s have a look on how to use Cookie Retargeting in WordPress?
Building On-Site Retargeting Campaign in WordPress?
Optimal way to create on-site retargeting message is through OptinMonster. This is the best conversion optimization & lead generation software.
You can make use of this software to easily create engaging signup forms, welcome mats, popups, inline offers, custom offers etc.
You need to buy their pro plan for cookie retargeting & growth plan for followup campaigns.
Next, Install & Activate the OptinMonster plugin. The plugin works like a joint between Wodrpress site and OptinMonster app. After activation, Tap on OptinMonster menu in admin sidebar to connect with your account.
Follow the instructions appear on screen to authorize website with OptinMonster.
Firstly, we need to create a campaign to setup cookie and offer discounts to users. After that, we’ll setup on-site retargeting and follow-up campaigns.
Let’ start a fresh campaign by clicking on “Create New Campaign” to launch the builder. This will redirect you to OptinMOnster website where you’ll be asked to select a campaign type or template.
On the next step you’ll be asked for a name for your campaign & select your site. Now you’ll enter in campaign builder interface. It’s a design tool where you can simply point and tap on any item to edit it.
Also you can add new elements like buttons, blocks, images, columns and more. Once you finalize, switch to publish tab and launch your campaign by changing its status.
Now by default, OptinMonster will show campaign to all visitors of your website. Users will able to close the popup or perform desired action.
Creating Retargeting Campaign to Show Custom Messages:-
Now, As you have launched first campaign. Let’s add another campaign using followup retargeting feature.
Similar to previous campaign click on “Create New Campaign” in OptinMonster dashboard and choose campaign type and template. Next enter campaign name & select the website. After that, you’ll enter to the builder interface where you can design campaign using simple drag & drop tools.
Edit the optin text, add countdown timer to generate FOMO, add coupon and so much more. Once you finalize the design. Its time to select the users you want to show the custom messages.
Switch to Display Rules tab in the builder. OptinMonster offers many display rules that you can select. Also you can add multiple rulesets.
Under the menu, Choose ‘Visitors has closed’ -> ‘Campaign’-> then select previous campaign. Now switch to publish tab and change the campaign status to live. Now test your website by visiting Incognito tab to see campaign and follow up retargeting messages.
Adding Cooke Retargeting with Custom Messages:
It enables you to show custom messages to users depends on their previous actions, shopping history, cart status and more.
Cookie retargeting enables you to create promotions & upsells designed for customer at different stages of sales funnel.
Simply create new campaign and design with custom messages. Once done, switch to the display rules tab. Under if menu, select ‘a cookie’ and then select the key and cookie value.
The key is cookie name & the value parameter is contents of cookie. OptinMonster provide bunch of options to match cookie or its value. After adding cookie retargeting rules, go ahead and publish your campaign.
OptinMonster will now show custom messages based on cookie targeting rules you have setup.