How to Engage Audience with Quality Content:-
Before Google Panda & Penguine updates very few people only focused on quality content creation. Google’s Panda update which was released in February 2011 changed that “quality content” become the important part of SEOs.
In case you are unknown to the recent updates of google algorithms have only reinforced that surround creating valuable content. In the 2012 the penguin updates comes that extends the push for quality and linkbuilding & other expects of SEO & now the word quality becomes an important factor of SEO.
According to the Google’s statement, quality content is natural & relevant. In short it’s a simple concept but there is more behind it. Google evaluate all the things like Grammar, Word Counts, Accuracy and so much more.
The Engaging content attracts visitors to read the content and react on it. Whether it is a contact form, or comment, engaging content always get action & reaction.
What makes Content Engaging?
We can define engaging content via various elements:
- Ability to hold visitors on website
- Attract audience to pay attention to the content.
- Make visitors return to your site again
- Encourage visitors to share content
So how you can create engaging content?
Today’s content writers always think about audience. Prior to the Google’s algorithm updates writers were focused prominently on relevant keywords & the writer only have little knowledge about it.
Now getting knowledge about audience & engage them is an complex task. There was an purpose for every article written like answering a general question, resolving a issue, or offering a new concept. Keywords still matters a lot but using a flood of keywords within your content make it critical to read.
Questions that are required to ask as writers:
- Targeting audience of the content
- Purpose of writing the particular article
- Has the topic already discussed?
- The information provided is enough?
- Have all the major points discussed?
Although the content is depends on industry or business you are working or writing about. Most of the content articles are written based on the purpose of generating leads and sales. In order to create it efficiently you must engage your audience with the content you create.