How to Use Messaging Apps To Increase Traffic to WordPress Site?:-Now the days mobile messaging apps are engaging more and more users every day. In fact top 3 messaging application such as Whatsapp, Facebook Messenger and WeChat each attracts approx a billion user every month. Even there are more active users than social media, these platforms are largely overlooked and have only attracted significant investments through large businesses in the previous two years. That means there are both opportunities and error especially when you are looking to grow traffic to your site.
67% of users looking to interact more with businesses through messaging apps and many of these can be done via right WordPress plugin to maximize this boom. Initial step is to understand these messaging apps and then looking at how you can use them effectively to grow website traffic.
WordPress Plugins & Messaging Apps:
Adding share button to each posts to your WordPress site is the best way to drive traffic & increase engagement. Because it allow users to share the information across social platforms they are using. Even there are various plugin options to do this.
AddToAny, Line and WP Discord are some of the best plugins to share the information from your WordPress site to social messaging platforms.
How to Use Messaging Apps To Increase Traffic to WordPress Site?
Top Messaging App Options:-
Now you know the plugins that you can integrate to your WordPress site but what messaging apps you should choose to help drive traffic? If you have done social media marketing before for traffic generation, many of those skills apply here.
Line:-Line is mobile app for faster and instant communication or smart phones. Line offers a lot for messaging application. It gives people & businesses the chance to join communities, interact with each other, share messages, videos & audios. They also promote creations, sale of emotions & stickers.
Out of all messaging platforms, Amazon’s most effective presence is on line. Their account & community are dedicated to promote amazon’s product and lifestyle.
Whatsapp:-This is widely used video & chat mobile application, with 1.5 billion monthly active users. To use whatsapp to engage traffic, you will want to take benefits from “groups” the app offers. However, you may need to provide your best effort as each group can only have up to 256 members. You can also participate in established groups. Share links to your WP blog posts to educate & inform. Also you can offer incentives to get involved with your account.
Kik:- Kik is free instant messaging platform that allows people to start new conversation easily by scanning their Kik code. It allows one to one and simple group messages. Kik started offering ability for brand to use bots in mid 2016. That means, now you can build kik bot for your site and grow traffic. Kik bot is most effective than traditional chats. This bot is useful in sending updates, newsletters, special offers automatically.
WeChat:- boasting high ratio of daily active user Wechat is in unique position. Buzzfeed has used WeChat to divert readers to returning readers that want to get unique content. The company set a bot that offers recommendations based on keywords, providing curate experience for users.
Facebook Messenger:- Chat feature of facebook to operate as stand-alone app enables users to connect with their Facebook contacts in similar manner to SMS text messaging. Major brands make use of FB messenger for getting direct access to their target audience.
SnapChat:-SnapChat is mobile based social platform has unique distinction from other programs, since all post self destruct seconds after viewed by the user. SnapChat is used by plenty of brands to reach their potential audience in an effective & engaging way. WP based site MTV News uses snapchat to offer audience exclusive content that they can’t find anywhere. This may be behind the scenes, outtakes or promotions. When SnapChat users see those short clips of exclusive footage they are attract to see the complete details on website and the traffic grows.