How to Use Yoast SEO to Bolster Your Search Engine Ranking

How to Use Yoast SEO to Bolster Your Search Engine Ranking:-WordPress is easy to go solution for every platform for creating website with stunning and powerful features. However there is much more things to get success with this platform than simply live your site and sitting back. Also you need to promote it- and one of the simplest ways to do so is search engine optimization. This is a tricky area to navigate, especially for inexperienced.

WordPress offers numerous plugins to help you traverse this condition like Yoast SEO. Its exhausted settings can assist you with content optimization and rank your site in SERP. This will brings your exposure, and expand your business competitive position.

Introducing Yoast SEO Plugin:

Yoast SEO is WordPress plugin that allows you to optimize content to more search engine friendly, all from WP admin dashboard. Yoast SEO Plugin will scores your content in two areas readability and SEO.

  • Readability:- this feature will judge your content how easy it is to read
  • SEO:- this looks how optimize is your site for search engines.

This plugin works on traffic light system: Green (Good), Red (Needs Improvement), Orange (OK). Also each specific metric within two categories scored in this way that means you’re able to see a brief of where optimization is needed.

How to Use Yoast SEO to Bolster Your Search Engine Ranking:-

Before proceding to bolster your SERP ranking, you need to install and activate Yoast SEO plugin.

  1. Add a focus keyword to attract the right traffic:- focus keyword is collection of some words that you want to rank your page for. Its essential to choose right focus keyword as it directly affects people to find you. All your SEO efforts will be done across focus keyword.

To build most of this strategy, you can also make use of long tail keywords. These are specific key phrases that have low competition in search engines. That means right choice of focus keyword offers you high amount of traffic.

To set focus keyword in Yoast you need to navigate to desired post, and then scroll down to meta box.

  1. Include Meta description to your post:-

A meta description is text that shows below blue link in Google search. It compels visitors to click through to your content. so it is another SEO aspect to get right. There are many characteristics that helps in creating good meta description. Your meta description should be:

  • Around 135-160 characters in length: This offers decent balance between shortly explaining what your content is about & not having it cut off by search engines.
  • Match your content. Misleading description leads to increase in bounce rate.

To add meta description to your post using yoast seo, navigate to Yoast meta box in post and tap on edit snippets button. Once you start typing your meta description, you will see a colored bar start to fill up. This wills turned red it your description is long and green if your content length is optimal.

  1. Improve Content’s readability:- In SEO content is king so quality content is necessary for all websites. In yoast seo plugin content readability is judge and scored based on traffic light system. Analysis may seem overwhelming initially, but not everything has to address in order to get green score. Most important aspect for readability includes:
  • Section length:- use of headings & subheadings comes under this metrics, make sure sections are come under at 300 words piece.
  • Sentence length and structure:- sentences contain longer than 20 words reduce readability as do so they are in passive voice or don’t contain transition words.