Setting Up WordPress 301 Redirects:-
When you are thinking about changing a url but don’t want to decrease your traffic and like to send the traffic to a particular web page then 301 redirect is an excellent program which helps you to maintain your existing SEO and user engagement.
When a non technical user thinks to use 301 redirect in WordPress, there are several questions occur in their mind like What is 301 Redirects? Is it necessary to do that? And How can I Set them?
So for all these queries here we come with all the details about setting up 301 redirects in WordPress. If you want to change the url path of a particular post or page which is already live then you must have to use 301 redirects to help google indexing that page with the new url & doesn’t affect ranking as well as it will help you maintain the user experience.
So many of you guys has heard about 404 page or a broken page that is a status code which is shown when you try to use a url which is no more exist. The another term for which you have heard is 301 redirect which helps google & other directories for that if you have moved the content to another url.
For a example, if we consider that this is our blog area and we have video tutorials here. May be I want to change my url. Ofcourse we have good rank on Google. Thus the Google has our this page in its cache or memory. So if we can’t change the links it will detrimental our ranking on Google SERP.
If you are working on a website where you want to change the URL path then you must use a 301 redirect to prevent affecting your Google ranking.
What happens when a user has bookmarked that webpage and visit it after the url path is changed. They will only see a 404 page which through a bad impact and also affect your traffic. And if you have used the 301 redirects then they will automatically go to the new url and maintain your traffic and SERP Ranking.
So here we are going to recommend you a best tool which is a free WordPress plugin to easily redirect your old url to the new one. Don’t go with any plugin which you see free in the plugins directory. First check their review & installations before installing.
We recommend you to use “404 to 301 redirect” which you can found easily in the WordPress plugin directory. You just need to go to setting area of this plugin and enter both old & new urls where you to redirect.
Try this out and reach out to us if you have any query. We may like to assist you with the same as well as we can also help you if want to Hire a WordPress Expert if you want to develop your website with WordPress.